Clients were getting fake emails. Some looked like payment requests. Others mimicked internal notifications. A few nearly succeeded. One came close to redirecting funds from a key commercial client. The company’s name was being used to defraud customers, and there was no technical control in place to stop it.
Internally, the team believed SPF and DKIM were enough. But records were broken, unused tools still had access, and dozens of third-party platforms were sending emails on behalf of the domain. No one had full visibility. No one owned the problem.
The damage wasn’t theoretical. It was active. Clients were reporting incidents. Legal was involved. Support teams were flooded with queries. Sales was losing trust with high-value accounts.
Some platforms were still authenticating with long-expired keys. Others were using generic shared configurations across different customers. The company had no idea which tools were active, which were dormant, and which were being abused.
Meanwhile, malicious senders were hitting inboxes using the company’s name with no resistance.
We implemented a p=none DMARC policy and routed reports to a centralized analytics platform. Within days, we saw the problem in numbers:
We rebuilt SPF records from scratch and removed excess includes. DKIM keys were regenerated and aligned per sender. Tools that failed authentication were either fixed or disconnected. Shadow IT systems were blocked at the DNS level.
We coordinated with every external vendor to validate sending domains, update configurations, and confirm compliance.
After four weeks of monitoring and cleanup, we moved to p=quarantine. Spoofed messages were now diverted or flagged. Business email traffic remained stable. No delivery disruptions.
After two more weeks of clean reporting, we enforced p=reject.
The firm avoided a serious fraud incident. One client reported they would have followed a fake payment instruction had it not failed delivery under the new DMARC policy.
Email security was no longer buried under infrastructure tasks. It became part of risk management. For the first time, the company had provable control over its public-facing communications.
This wasn’t just about stopping phishing. It was about restoring credibility, reducing legal exposure, and proving to clients that their trust wasn’t misplaced.
Most organizations don’t act on email abuse until something breaks. This one nearly did. DMARC wasn’t a technical upgrade. It was a correction of ownership. Without it, anyone could impersonate the business. With it, that door was shut permanently.
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