Author: DMARCS

  • Top 10 DMARC Solutions in UAE: 2026 Guide

    Top 10 DMARC Solutions in UAE: 2026 Guide

    For organizations in the UAE, email remains the primary channel for business communication and the most frequent entry point for cyber threats. From CEO fraud attempts targeting Dubai executives to sophisticated phishing campaigns against government contractors in Abu Dhabi, the attacks are becoming increasingly difficult to detect and costly to mitigate.

    This reality has made DMARC (Domain-based Message Authentication, Reporting, and Conformance) a critical control. It is currently the only standard that allows organizations to visualize who is sending email on their behalf and block unauthorized senders. Without it, your domain remains vulnerable to spoofing, potentially damaging client trust and financial standing. Furthermore, with stricter sender requirements now enforced by major providers like Google and Yahoo, DMARC is essential simply to ensure legitimate business emails are delivered.

    However, moving from monitoring to enforcement requires the right tooling. Below is a detailed analysis of the top 10 DMARC solutions serving the UAE market today, ranging from locally engineered platforms compliant with regional data laws to global enterprise providers.

    1. DMARCS

    DMARCS is a specialized email security platform engineered within the UAE. It is designed for organizations that require a unified approach to email security while adhering to strict local data residency and sovereignty requirements.

    Unified Email Security Management: The platform consolidates critical authentication protocols into a single operational dashboard. Organizations can manage DMARC policies, BIMI (for brand visibility), MTA-STS (for encrypted transport), and TLS-RPT without requiring disparate tools. This unification simplifies the security stack and reduces management overhead.

    Data Sovereignty & Regulatory Compliance: Built with UAE regulations in mind, DMARCS ensures that sensitive email metadata and forensic logs are processed and stored within the country. This is a decisive factor for government entities, financial institutions, and regulated sectors that must comply with NESA standards and local data residency laws.

    AI Assistant for Smart Operations: To streamline security operations, the platform incorporates an AI assistant that moves beyond simple reporting. It analyzes complex RUA/RUF data to automatically identify threats and suggest precise DNS record adjustments. This acts as an intelligent extension of the IT team, reducing the manual analysis required to maintain security.

    Engineered in the UAE: With local engineering and support, the platform offers low-latency performance and access to support teams operating in the Gulf Standard Time (GST) zone. This local presence provides a significant advantage in response times compared to global providers without regional hubs.

    What We Like:

    • Compliance First: It specifically addresses the data sovereignty needs of UAE regulated industries.
    • Operational Efficiency: Bundling MTA-STS and BIMI management eliminates the need for add-on subscriptions.
    • Regional Support: Direct access to local technical expertise simplifies troubleshooting.

    2. PowerDMARC

    PowerDMARC is a widely adopted SaaS platform in the Middle East, particularly favored by Managed Service Providers (MSPs). It offers a comprehensive “full-stack” approach, integrating multiple authentication capabilities into a centralized interface.

    Hosted Services Management: The platform offers Hosted SPF, DKIM, and DMARC, enabling administrators to modify records directly via the PowerDMARC portal. This capability removes the need to access the DNS provider for every policy update, significantly streamlining the change management process.

    Predictive Threat Intelligence: PowerDMARC integrates a global threat intelligence engine that identifies malicious IP addresses in real-time. By leveraging data from a global network, it can proactively flag IPs with poor reputations before they impact your domain’s deliverability.

    Advanced Protocol Support: The solution supports advanced standards including MTA-STS and TLS-RPT. These protocols are essential for ensuring that email transit is encrypted, protecting communications against Man-in-the-Middle (MITM) attacks—a critical requirement for banking and government communications.

    MSP Multi-Tenancy: Designed with service providers in mind, the platform features a multi-tenant dashboard. This allows UAE-based IT consultancies to manage security policies for multiple client domains from a single pane of glass, ensuring consistent enforcement across their portfolio.

    What We Like:

    • Agility: Hosted records allow security teams to react faster without dependency on DNS administrators.
    • Visibility: The threat mapping visualizations are excellent for executive-level reporting.
    • Scalability: The architecture is well-suited for MSPs managing diverse client environments.

    3. Mimecast DMARC Analyzer

    Mimecast is a dominant player in the enterprise security sector. Its DMARC Analyzer is frequently deployed alongside its Secure Email Gateway (SEG), providing a cohesive view of internal and external email traffic.

    Gateway Integration: The solution integrates seamlessly with the Mimecast gateway, correlating inbound protection data with outbound DMARC reporting. This unified visibility allows security teams to detect internal compromise and external spoofing attempts within the same ecosystem.

    Risk Assessment Wizard: Transitioning to a strict policy (p=reject) carries the risk of blocking legitimate mail. Mimecast mitigates this with a risk assessment wizard that models the impact of policy changes prior to enforcement, ensuring business continuity is maintained.

    Forensic Reporting (RUF): The platform delivers granular forensic reports for authentication failures. These reports provide deep technical insight—such as header analysis and IP reputation—which is vital when investigating targeted spear-phishing campaigns or complex spoofing incidents.

    Brand Exploitation Protection: Beyond standard DMARC, Mimecast offers protection against “cousin domains” (look-alike domains). This helps identify and neutralize brand impersonation attacks where adversaries register domains that visually resemble the target organization.

    What We Like:

    • Integration: For existing Mimecast customers, this offers the most streamlined implementation path.
    • Risk Management: The modeling tools effectively minimize the risk of disrupting business communications.
    • Enterprise Grade: It is a proven solution capable of handling high-volume environments.

    4. Red Sift OnDMARC

    Red Sift’s OnDMARC is a cloud-native platform recognized for its focus on automation and user experience. It effectively addresses the technical complexities of SPF management and simplifies the path to BIMI adoption.

    Dynamic SPF Flattening: Organizations using multiple cloud services (e.g., Office 365, Salesforce, HubSpot) often exceed the 10-lookup limit for SPF. Red Sift utilizes “Smart SPF” technology to dynamically flatten these records, resolving DNS limitations without requiring vendor consolidation.

    Integrated BIMI & VMC: Red Sift streamlines the acquisition of Verified Mark Certificates (VMC), a prerequisite for BIMI. Through strategic partnerships with certificate authorities, they simplify the validation process, enabling brands to display their verified logos in customer inboxes.

    Investigate Tool: The platform features an on-demand analysis tool where administrators can send test emails for instant configuration feedback. It decodes headers and highlights errors in real-time, significantly accelerating the troubleshooting cycle.

    AI-Driven Insight: Machine learning is utilized to categorize reporting data automatically. This capability distinguishes between authorized third-party senders and potential threats, reducing the time analysts spend parsing raw XML reports.

    What We Like:

    • BIMI Expertise: They are industry leaders in facilitating brand visibility through verified logos.
    • Technical Problem Solving: The dynamic SPF feature solves a common infrastructure challenge for modern enterprises.
    • Clarity: The interface is intuitive, making complex data accessible to non-specialist teams.

    5. dmarcian

    dmarcian, founded by a primary author of the DMARC specification, focuses on data accuracy and a project-based approach to deployment. It is designed for teams that require deep visibility and a structured path to enforcement.

    Source Categorization Engine: The platform maintains an extensive proprietary database of email senders. It automatically identifies and categorizes third-party vendors (such as Mailchimp or Salesforce) in reports, effectively illuminating “Shadow IT” usage across the organization.

    Deployment Timeline Manager: dmarcian treats DMARC implementation as a project with distinct phases. The dashboard tracks progress from “monitoring” to “quarantine” and finally “reject,” providing clear milestones and ensuring a methodical rollout.

    Deep Data Viewer: The solution offers a highly detailed data viewer for XML reports. Users can inspect specific IP ranges, geographic sources, and volume trends. This level of granularity is essential for forensic analysts investigating specific attack vectors.

    Educational Support Model: The platform emphasizes knowledge transfer, providing extensive documentation and “mission control” guidance. This ensures that internal IT teams develop a deep understanding of the protocol, enabling sustainable long-term management.

    What We Like:

    • Data Accuracy: The sender classification database is among the most reliable in the industry.
    • Methodology: The structured project approach reduces ambiguity during deployment.
    • Knowledge Transfer: It empowers internal teams rather than creating dependency on the tool.

    6. EasyDMARC

    EasyDMARC is tailored for Small to Medium Enterprises (SMEs) and mid-market organizations. It provides a user-friendly interface that simplifies technical DNS management without sacrificing essential security features.

    Phishing URL Alerting: A distinct feature of the platform is its ability to scan outgoing emails for malicious links. This adds a layer of reputation protection, alerting administrators if a compromised internal account begins distributing phishing URLs.

    EasySPF Management: Similar to enterprise tools, EasyDMARC includes a hosted SPF flattening solution. This manages IP addresses automatically to prevent “PermError” issues, ensuring legitimate marketing and transactional emails are not rejected due to DNS limits.

    Reputation Monitoring: The system continuously monitors the organization’s domain against industry blacklists and spam databases. Immediate alerts allow teams to address reputation issues before they impact email deliverability rates.

    Smart Reporting Groups: To simplify analysis, the platform automatically groups similar email sources. Administrators can whitelist entire services (e.g., “Google Workspace”) with a single action, rather than approving individual IP addresses manually.

    What We Like:

    • Usability: The dashboard is accessible and can be mastered quickly by generalist IT staff.
    • Tooling: They offer a suite of valuable free diagnostic tools for quick audits.
    • Market Fit: It provides a robust feature set at a complexity level appropriate for SMEs.

    7. Valimail

    Valimail distinguishes itself with an automated, “zero-trust” approach to enforcement. The platform focuses on authorizing sender identity rather than managing lists of IP addresses, aiming to reduce the operational burden of DMARC.

    Automated Enforcement: Valimail’s “Enforce” product automates the authorization of known good senders. By blocking unauthenticated traffic by default and automating the approval of legitimate services, it significantly accelerates the timeline to a strict policy.

    Sender Identity Context: Reporting focuses on named services rather than raw IPs. Reports display identifiable names like “Workday” or “Zendesk,” making it easier for stakeholders to understand the email ecosystem and approve necessary vendors.

    Microsoft 365 Integration: The platform offers deep integration with Microsoft Office 365. As O365 is a dominant platform for UAE businesses, this native connection ensures seamless handling of internal and external traffic without configuration conflicts.

    Precision Sender Intelligence: Valimail relies on a vast catalog of trusted senders to inform authorization decisions. This intelligence reduces the risk of false positives, ensuring that critical business communications are not inadvertently blocked during enforcement.

    What We Like:

    • Automation: The zero-trust model reduces the manual workload significantly.
    • Ecosystem Fit: The deep Microsoft integration is highly relevant for the regional market.
    • Simplicity: It shifts the focus from managing IPs to managing services.

    8. Proofpoint Email Fraud Defense (EFD)

    Proofpoint is a leader in the enterprise security space, serving large global organizations. Its Email Fraud Defense (EFD) product is engineered to provide deep visibility into Business Email Compromise (BEC) and complex identity threats.

    Identity Assessment: EFD extends beyond standard DMARC by identifying “look-alike” domains. Attackers often register variations of a target domain to deceive recipients; Proofpoint provides visibility into this broader threat landscape, protecting the brand’s integrity.

    Granular Visibility: The platform provides detailed insight into all entities sending email on behalf of the organization. It effectively highlights Shadow IT and unauthorized third-party senders, allowing security teams to regain control over the email infrastructure.

    Consultative Services: For large UAE conglomerates, Proofpoint often bundles expert professional services. These consultants guide organizations through the technical and organizational challenges of enforcement, ensuring a smooth transition across complex environments.

    Ecosystem Integration: EFD is part of a broader security ecosystem. It shares threat intelligence with Proofpoint’s network and cloud security tools, creating a layered defense strategy where intelligence from email protects other vectors.

    What We Like:

    • Enterprise Scale: It is built to handle the volume and complexity of multinational organizations.
    • Comprehensive Protection: It addresses brand abuse and look-alike domains alongside DMARC.
    • Expert Guidance: The access to professional services is valuable for complex deployments.

    9. DMARCLY

    DMARCLY offers a streamlined, analytics-focused solution. It is an ideal choice for agile businesses that require essential monitoring and reporting capabilities without the complexity or cost of enterprise-grade suites.

    Dashboard Analytics: The dashboard prioritizes clarity, displaying pass/fail rates, geographic traffic origins, and top sending sources in intuitive charts. This design allows administrators to quickly identify anomalies without sifting through excessive data.

    Record Generation Tools: The platform includes built-in tools to generate and validate SPF, DKIM, and DMARC records. This ensures syntax accuracy prior to implementation, preventing configuration errors that could disrupt mail flow.

    Safe SPF Feature: DMARCLY offers a mechanism to manage SPF record limits. This feature helps businesses stay within the 10-lookup limit as they add new vendors, ensuring that authentication records remain valid and functional.

    Weekly Digests: Automated status reports are sent directly to administrators. These digests summarize the week’s authentication performance and highlight new threats, enabling teams to maintain oversight without requiring daily platform interaction.

    What We Like:

    • Efficiency: It delivers core DMARC functionality without unnecessary bloat.
    • Cost-Effectiveness: It represents a practical entry point for smaller organizations.
    • Reporting: The weekly digests provide high-value summaries for busy IT teams.

    10. ProDMARC

    ProDMARC is frequently distributed through regional cybersecurity partners and is designed for high-security environments. It offers robust analytics and compliance features that appeal to CISOs and audit teams.

    360-Degree Traffic Analysis: The solution analyzes inbound, outbound, and peer-to-peer email traffic. This comprehensive monitoring builds a complete picture of the email ecosystem, ensuring no communication channel remains opaque.

    Global Threat Mapping: Threats are visualized on an interactive global map, allowing UAE security teams to identify the geographic origins of spoofing attacks. This geospatial data is valuable for threat intelligence and refining blocking strategies.

    Compliance Reporting: ProDMARC generates reports specifically designed to assist with auditing. This capability is particularly useful for organizations aligning with standards like ISO 27001 or specific UAE regulatory frameworks, simplifying the compliance evidence process.

    Investigative Drill-Down: The platform supports deep investigation into specific incidents. Administrators can drill down from high-level trends to individual IP addresses and message samples to identify the root cause of authentication failures.

    What We Like:

    • Regional Availability: Strong local partner network facilitates procurement and support.
    • Audit Readiness: The reporting features are well-suited for compliance-heavy industries.
    • Granularity: It provides the detailed data required by security operations centers (SOCs).

    Strategic Selection for UAE Enterprises

    Selecting a DMARC vendor is a strategic decision that depends on your organization’s specific infrastructure, compliance obligations, and resource availability. While all ten solutions listed will facilitate DMARC enforcement, their operational models vary.

    Here is a breakdown of the optimal fit for different business profiles in the region:

    1. Best for Government & Regulated Sectors

    Winner: DMARCS For entities subject to strict UAE data sovereignty regulations (NESA, Central Bank), DMARCS is the recommended choice. Its local engineering and data residency ensure compliance, while providing advanced capabilities like BIMI and AI analysis without cross-border data transfer.

    2. Best for MSPs & IT Consultancies

    Winner: PowerDMARC For service providers managing multiple client environments, PowerDMARC offers superior multi-tenancy. Its centralized dashboard and predictive intelligence enable efficient scaling of security services across a diverse client base.

    3. Best for Enterprises with Existing Security Stacks

    Winners: Mimecast & Proofpoint Organizations already utilizing Mimecast or Proofpoint gateways should leverage their respective DMARC modules. The integration offers a unified security view and simplifies vendor management for complex IT departments.

    4. Best for SMEs & Agile Teams

    Winners: EasyDMARC & DMARCLY For teams requiring rapid deployment with minimal operational overhead, EasyDMARC and DMARCLY provide intuitive, effective solutions. They deliver essential protection and visibility without the complexity of enterprise suites.

    5. Best for Cloud-Native Environments (O365)

    Winners: Valimail & Red Sift For organizations operating primarily on cloud infrastructure (Office 365, Salesforce), Valimail and Red Sift excel at managing SPF limitations and automating the authorization of cloud services.

    The Reality of Enforcement

    The selection of a tool is merely the first step; the objective is achieving a policy of p=reject. Remaining in monitoring mode (p=none) provides visibility but offers no protection against active threats. By securing your domain, you ensure that when a partner or client in the UAE receives an email from your organization, its authenticity is guaranteed.

  • What Microsoft’s DMARC Enforcement Means for Your Email Deliverability

    What Microsoft’s DMARC Enforcement Means for Your Email Deliverability

    What Microsoft’s DMARC Enforcement Means for Your Email Deliverability

    As of May 5, 2025, Microsoft has started enforcing strict email authentication rules for domains that send more than 5,000 messages per day to its consumer email services, including Outlook.com, Hotmail.com, and Live.com.

    If your emails are not properly authenticated using SPF, DKIM, and DMARC, they are now being diverted to junk folders or rejected entirely. This is not a policy you can opt out of. It is now part of how Microsoft handles email at the infrastructure level.
    For organisations that have not kept pace with modern email authentication, this change has already started affecting deliverability, brand trust, and visibility.

    If you are still catching up, DMARCS is built to make that process faster, easier, and more reliable.

    What Microsoft Now Requires

    Microsoft is enforcing three authentication checks, all of which must align with the visible “From” domain. These are verified at the DNS level.

    SPF – Sender Policy Framework

    SPF specifies which IP addresses or mail servers are authorised to send email on behalf of your domain.
    Purpose: Prevents unauthorised parties from spoofing your domain.
    Example DNS record:
    v=spf1 ip4:192.0.2.1 include:_spf.example.com -all

    DKIM – DomainKeys Identified Mail

    DKIM uses cryptographic signatures to confirm that the message has not been tampered with and was sent by an authorised server.
    Purpose: Protects message integrity and authenticates the sender.
    Example DNS record:
    selector._domainkey.example.com IN TXT “v=DKIM1; k=rsa; p=MIGfMA…”

    DMARC – Domain-based Message Authentication, Reporting and Conformance

    DMARC tells receiving servers what to do when SPF or DKIM fail. It also ensures the visible sender address aligns with the domain used for authentication.
    Purpose: Enables policy enforcement, blocks spoofing, and provides reporting.
    Minimum DNS entry:
    _dmarc.example.com IN TXT “v=DMARC1; p=none; rua=mailto:abuse@example.com”

    Who Has Been Affected Since May 5

    If your organisation sends over 5,000 emails daily to Microsoft consumer inboxes, you are in scope. This includes:

    • Marketing platforms and campaign tools
    • E-commerce websites sending order confirmations or updates
    • CRMs and customer engagement tools
    • Alerting systems, billing platforms, and notification services

    Even if you primarily send to business addresses, any overlap with Outlook.com or Hotmail.com users will impact your deliverability.

    What Happens If You Are Not Compliant

    Since the policy took effect:

    • Non-compliant email is being redirected to the Junk folder
    • In many cases, it is now being rejected at the gateway
    • The following error is commonly returned:
      550 5.7.515 Access denied, sending domain does not meet the required authentication level

    Unauthenticated domains are also more vulnerable to phishing and spoofing. Attackers can impersonate your brand, putting both your users and your reputation at risk.

    Why Microsoft Enforced This

    Phishing is still the most widely used method to breach organisations. Most of these attacks rely on forged sender identities.

    By enforcing SPF, DKIM, and DMARC, Microsoft is following Google and Yahoo in making domain-level email authentication mandatory. This change:

    • Blocks forged messages before they reach inboxes
    • Protects users from fake links and malicious attachments
    • Improves inbox delivery for legitimate senders

    This is not about new features. It is about enforcing long-standing security standards that many senders have neglected.

    Why Microsoft Enforced This

    Phishing is still the most widely used method to breach organisations. Most of these attacks rely on forged sender identities.

    By enforcing SPF, DKIM, and DMARC, Microsoft is following Google and Yahoo in making domain-level email authentication mandatory. This change:

    • Blocks forged messages before they reach inboxes
    • Protects users from fake links and malicious attachments
    • Improves inbox delivery for legitimate senders

    This is not about new features. It is about enforcing long-standing security standards that many senders have neglected.

    What You Should Do Now

    If you are not compliant yet, take the following steps:

    1. Implement SPF
      Publish a DNS record that lists all authorised sending sources.
    2. Enable DKIM
      Generate a key pair. Sign outbound messages with your private key and publish the public key in DNS.
    3. Set a DMARC Policy
      Start with a “none” policy to monitor your ecosystem. Gradually move to “quarantine” or “reject” once alignment is confirmed.

    DMARC works only when your domain’s SPF or DKIM is aligned with your visible sender address. Both are recommended for maximum protection.

    Why Use DMARCS

    Managing SPF, DKIM, and DMARC manually is time-consuming and error-prone, especially across multiple sending systems. DMARCS is designed to simplify the process.

    With DMARCS, you can:

    • Configure and flatten SPF records
    • Host BIMI records for visual identity
    • Monitor email traffic across all sources
    • Get unlimited DMARC reports and instant alerts
    • Track progress from “monitoring” to “full enforcement”

    Our platform is built for scale and visibility, giving you full control over your domain’s email security posture.

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  • DMARC Implementation for a Gulf-Based Financial Services Firm

    DMARC Implementation for a Gulf-Based Financial Services Firm

    DMARC Implementation for a Gulf-Based Financial Services Firm

    The Problem

    Clients were getting fake emails. Some looked like payment requests. Others mimicked internal notifications. A few nearly succeeded. One came close to redirecting funds from a key commercial client. The company’s name was being used to defraud customers, and there was no technical control in place to stop it.

    Internally, the team believed SPF and DKIM were enough. But records were broken, unused tools still had access, and dozens of third-party platforms were sending emails on behalf of the domain. No one had full visibility. No one owned the problem.

    The damage wasn’t theoretical. It was active. Clients were reporting incidents. Legal was involved. Support teams were flooded with queries. Sales was losing trust with high-value accounts.

    The Objective

    • Regain control over the company’s email infrastructure.
    • Eliminate all forms of domain misuse.
    • Protect operations without disrupting live mail systems.
    • Achieve full DMARC enforcement with precision and accountability.

    What We Found

    • Over 30 domains and subdomains in use
    • Nine separate tools sending transactional or marketing emails
    • Multiple SPF records that failed lookup limits
    • DKIM selectors reused across platforms and regions
    • No DMARC policy configured on any domain
    • No team assigned to email authentication

    Some platforms were still authenticating with long-expired keys. Others were using generic shared configurations across different customers. The company had no idea which tools were active, which were dormant, and which were being abused.

    Meanwhile, malicious senders were hitting inboxes using the company’s name with no resistance.

    The Fix

    Step 1: Visibility

    We implemented a p=none DMARC policy and routed reports to a centralized analytics platform. Within days, we saw the problem in numbers:

    • Over 1,800 spoofed emails per day
    • At least four unauthorized senders relaying mail from offshore IPs
    • One legitimate internal tool misconfigured and failing authentication silently

    Step 2: Triage and Repair

    We rebuilt SPF records from scratch and removed excess includes. DKIM keys were regenerated and aligned per sender. Tools that failed authentication were either fixed or disconnected. Shadow IT systems were blocked at the DNS level.

    We coordinated with every external vendor to validate sending domains, update configurations, and confirm compliance.

    Step 3: Controlled Enforcement

    After four weeks of monitoring and cleanup, we moved to p=quarantine. Spoofed messages were now diverted or flagged. Business email traffic remained stable. No delivery disruptions.

    After two more weeks of clean reporting, we enforced p=reject.

    Results

    • Spoofed emails dropped from 1,800 per day to under 10
    • Fraudulent messages that once reached customer inboxes were now blocked at the gateway
    • Internal teams reduced email-related support cases by more than half
    • Third-party vendors were brought under strict control, with documented accountability
    • IT security took formal ownership of email infrastructure for the first time

    The firm avoided a serious fraud incident. One client reported they would have followed a fake payment instruction had it not failed delivery under the new DMARC policy.

    What This Changed

    Email security was no longer buried under infrastructure tasks. It became part of risk management. For the first time, the company had provable control over its public-facing communications.

    This wasn’t just about stopping phishing. It was about restoring credibility, reducing legal exposure, and proving to clients that their trust wasn’t misplaced.

    Most organizations don’t act on email abuse until something breaks. This one nearly did. DMARC wasn’t a technical upgrade. It was a correction of ownership. Without it, anyone could impersonate the business. With it, that door was shut permanently.

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  • The Hidden Cost of Not Having DMARC in Place

    The Hidden Cost of Not Having DMARC in Place

    The Hidden Cost of Not Having DMARC in Place

    Most organizations deploy firewalls, antivirus, and endpoint controls. Yet they leave their email domains unprotected. Without DMARC enforcement, your domain can be spoofed by anyone, at any time, with no alert, no audit trail, and no consequence. Except to your reputation, your customers, and your bottom line.

    Attackers Don’t Need Access to Your Systems. Just Your Domain Name.

    DMARC (Domain-based Message Authentication, Reporting and Conformance) prevents attackers from sending emails that appear to come from your domain. Without it, your brand becomes a free resource for phishing campaigns, business email compromise (BEC), and invoice fraud.

    Spoofing does not require access to your infrastructure. It exploits trust in your domain name. When DMARC is missing or misconfigured, threat actors use it to deliver emails that look like they came from your CEO, finance team, or support desk. These messages bypass traditional email filters because they appear to come from a legitimate domain.

    The Financial Impact Isn’t Hypothetical

    BEC losses are well documented. According to the FBI IC3, global BEC-related fraud exceeded 50 billion dollars across reported cases. In nearly all of them, domain spoofing was the first step.

    One spoofed invoice to the wrong customer can result in six or seven figure losses. In regulated sectors like finance and healthcare, this also brings audit failures and compliance violations.

    When your domain is used to phish third parties, such as partners, suppliers, or the public, you may not face immediate legal action. But you will face brand erosion. Trust lost in email is hard to recover.

    Internal Risk Multiplies Without Visibility

    It is not just your customers at risk. Internal users are common targets. Executives receive spoofed emails impersonating board members. Finance teams get urgent wire requests. HR teams are tricked into sending sensitive employee data.

    Compliance Pressure Is Growing

    Data protection laws in the UAE (PDPL), Europe (GDPR), and elsewhere are increasingly clear. Organizations are expected to implement appropriate technical controls to protect communication channels. DMARC is now considered one of those basic controls.

    Insurance providers are also tightening their requirements. Cyber liability policies increasingly require evidence of email authentication. Inadequate DMARC posture can result in higher premiums or denied claims after an incident.

    Auditors and regulators will not accept ignorance. If your domain was used in a phishing attack and you had no DMARC enforcement or monitoring in place, the liability shifts.

    Missed Opportunities for Brand Protection

    Beyond security, DMARC protects your brand identity in the inbox. Major email providers use DMARC enforcement to determine whether your logo is displayed through BIMI, whether your emails are trusted, and whether they land in the inbox or the spam folder.
    Without enforcement, legitimate marketing and customer support emails are more likely to be flagged, delayed, or blocked. Your deliverability suffers, and so does customer experience.

    The Cost of Doing Nothing

    Organizations that delay DMARC often cite complexity, resource constraints, or fear of disrupting email flow. These are solvable problems. The longer you wait, the more exposed you are.

    Spoofing attacks rarely make headlines. But they quietly drain trust, money, and operational resources. The clean-up cost, both financial and reputational, is always higher than prevention.

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